Foundation Search Engine Optimization Packages
On Page Optimization
On Page Optimization refers to any improvements made directly to a website's page in order to make it friendlier for today's search engines, like Google. In general, we make sure that Meta elements on the target page such as URL, Title, and Description are properly setup. We also make sure that all images are properly optimized and that the site is interlinking correctly. The number of pages we directly optimize is based entirely on the SEO package you choose.
We want to make sure that there is relevant, well written content around the focus keywords for each page of your website that we optimize. In order to do this, we'll utilize SEO content best practices to make recommendations based on present content word count, keyword density, Latent Semantic Indexing (LSI) phrases and overall user experience and make sure the content supports top-ranking keywords and is optimized for search engines.
In our initial audit we'll perform a Technical Review to find, fix or help to fix any key Technical Optimization errors we identify. Areas we'll analyze and fix include creating or optimizing existing sitemaps, navigation issues, Business Schema mark up code (special mark up language used to make it easier for search engines to understand a web page), 404 and 302 Response Code errors, and installing Google Analytics, and connecting everything to Google Webmaster Tools.
Optimized Social Accounts
Utilizing Social Media Platforms needs to be a key element of your digital strategy. We'll make sure that you have an established social media presence on the five Major Social Media sites and networks: Facebook, Twitter, Google+, YouTube and Pinterest. We'll make sure that these are optimized with your brand's images, categories are setup correctly where possible and that your business is properly represented with a consistent and accurate Name, Address and Phone Number (NAP)
Your local listings, Google Maps Placement and Local SEO are very important for your Google search engine rankings. Google has created a special service for businesses, which is simply named Google My Business. Optimizing your GMB page is critical for how well you'll rank on the Google Map Pack in local searches. You'll be able to manage your locations, brands and other services all from area. Consistent use of the correct Name, Address and Phone Number (NAP) all begin here.
Optimized Directory Listings
For directory optimization it is important to understand the consistency in your business Name, Address and Phone Number (NAP) that is listed on every directory online. The optimization of these listings will consist of making sure your business is represented correctly on the Top 50 Directory Listings, with consistent NAP info, logo's, contact information and brand messaging. These are also a great first place to get links back to your website, which are a vital part of SEO in general.
Press Releases serve many purposes for digital branding and brand awareness in general. Press releases are written communication to the media that are aimed at announcing newsworthy information. We write your press release, and distribute it across 100's of news, media and trusted authority sites to help in generating great back links and exposing your brand to new clients and customers. They are also decent sources for increased traffic, exposure and sales as part of a long term strategy.
Social Media Signals
As the last step in our process, we go out and get Social Media Signals and Shares to your website and pages that we've optimized. This helps build trust with Google as we send signals they view as trustworthy to your site. We'll make sure your pages are Shared on Facebook, Tweeted on Twitter and Plus'd on Google+, which also helps with back links and with showing an improved online visibility and awareness for your brand and business.